We’ve been putting the final touches to our promotional material for the new MA/MSc in Digital Humanities at UCL. Here is our new poster!
We had to follow quite strict style guidelines from UCL communications. They tend to use a London landmark to publicise courses. I liked the idea of London Bridge – given that the degree will be bridging two disciplines -but didnt want to use the stock photo given. How could we demonstrate cultural heritage, plus digital transformations, using a picture of London Bridge?
How about, I thought, using a historic image. So I bought an out-of-copyright Victorian postcard off eBay that had the right feel. Experiments with pixelation were mocked up, and Rudolf Ammann, who designed the UCLDH logo, suggested this “look through the window” design, with one pixel skewed to add movement and suggest transformation. Comms did a good job in complying with our demands on making it look good as well adhering to the style guide.
We like it. Hope you do too! If anyone out there wants physical copies to stick up at their institution, get in touch…